Measure What Matters
Chatbot analytics go beyond message counts. The goal is understanding business impact— how automation affects customer satisfaction, support costs, and revenue.
Duzel's AI WhatsApp chatbot analytics dashboard provides real-time visibility into every aspect of your WhatsApp automation, from high-level KPIs to individual conversation details.
Key Metrics
Conversation Analytics
Volume trends, peak hours, response times, and conversation duration. Understand when customers reach out and how quickly they get help.
Resolution Rates
Track what percentage of conversations the AI resolves without human involvement. Monitor escalation reasons to identify training opportunities.
Customer Satisfaction
Post-conversation surveys, CSAT scores, and sentiment trends. See how customers rate their chatbot experience and track improvements over time.
Intent Analysis
What do customers ask about most? Intent distribution reveals top topics, emerging trends, and gaps in your knowledge base or product offering.
AI Performance Tracking
Monitor your chatbot's understanding and response quality:
- •Intent confidence — How certain is the AI about user intent?
- •Fallback rate — How often does the AI fail to understand?
- •Escalation triggers — What causes handoffs to humans?
- •Knowledge gaps — Questions the AI can't answer
Custom Reports
Build reports tailored to your business needs:
Scheduled reports
Daily, weekly, or monthly summaries via email
Custom dashboards
Drag-and-drop widgets for your key metrics
Date range comparison
Compare performance across time periods
Export options
CSV, PDF, or direct integrations
Data Export & Integrations
Connect analytics data to your existing tools:
- •Push metrics to business intelligence tools (Looker, Tableau, Power BI)
- •Sync conversation data to your data warehouse
- •API access for custom integrations and reporting
- •Webhooks for real-time event notifications
Learn more:
Related Topics
Start Tracking Performance
Get actionable insights into your WhatsApp automation from day one.